Gärtner Internationale Möbel
We've created the entire brand communication for Gärtner Internationale Möbel, one of Germany's leading stores for office and business furniture, including corporate design and stationery, catalogues, posters, flyers, the website, signage and campaigns.
- Market Analysis and Consulting
- Corporate Identity
- Business Stationeries
- Editorial Design
- Advertising Materials
- Web Design
- Content Management System
- Onsite SEO-Integration
- Visual Language
- Art Direction Photography
- Art Direction Illustration
- Visual Merchandising
For the extensive redesign we developed an illustrative visual language and a colour scheme. A sophisticated, carefully designed typography and a clear design grid were defined as well. This new design was implemented in nearly 100 individual projects.
We designed monochrome 3D renderings for the stickers on the vans or the multi-storey shop front. The widely visible silhouettes of the furniture classics shine in corporate colours on the windows – and extend the showroom in Hamburg's city centre to the entire facade of the building.
In addition to the art direction in collaboration with photographer Silke Zander and stylist Irina Graewe, we planned and designed the annual catalogue releases.
The website with extensive SEO onsite optimization also includes the controlling of the signage displays inside and outside the store. Right from the planning phase, it was taken into account that even complex tasks can be configured and maintained by the employees on their own.