Gärtner Corporate Design
Corporate Identity
For Gärtner Internationale Möbel, one of the leading furniture stores for the office and contract sector in Germany, we reworked the entire brand communication: from corporate design and business stationery to catalogs, posters or flyers to website, signage or campaigns.
- Market Analysis and Consulting
- Business Stationery
- Editorial Design
- Web Design
- Content Management System
- Onsite SEO Integration
- Signage
- Art Direction Photography
- Art Direction Illustration
- Visual Merchandising
- Marketing
For the comprehensive re-design, we developed an illustrative visual language and a new colour scheme. In addition, a sophisticated, well-developed typography and clear design grids were defined. These new designs were then realized in almost 100 individual projects.
We designed monochrome 3D renderings for their delivery vans and the multi-storey shop front. The silhouettes of the furniture classics, visible from afar, shine in corporate colours on the windows of the building – and extend the showroom to the entire façade of the building.
In addition to the art direction in cooperation with photographer Silke Zander and stylist Irina Graewe, we conceived and designed the annual catalogues.
Posters and visuals
The website with extensive SEO onsite optimization also includes the control of the signage displays inside and outside the store. Right from the planning phase it was taken into account that even complex content can be configured and maintained by the staff themselves.
Additional images: SIlke Zander