For everyone, Rorschach tests trigger very different and very personal associations - much like a good wine. That's why we took them as a starting point for the corporate identity of Jan Konetzki, one of England's most renowned sommeliers, "UK Sommelier of the Year" and Director of Wine at the Four Seasons Hotel London at Ten Trinity Square and its Private Club.
- Market Analysis and Consulting
- Conceptual Design
- Corporate Design
- Business Stationery
- Art Direction Illustration
As with the original Rorschach tests, Jan's corporate design is based on a large number of patterns that are spread over the entire edition, such as business cards or compliment cards.
The hot foil embossing on the stationery contrasts strongly with the soft cotton structure of the Gmund Cotton paper.
The primary colour reflects the shade of a young Pinot Noir with every nuance that can be seen in a glass of wine. To reflect this spectrum from light to dark, the design uses a gradient of different shades of red and violet.