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Nikkei Nine

With the Nikkei Nine, the Hotel Vier Jahreszeiten Hamburg opened a restaurant specialising in Nikkei Cuisine – contemporary Japanese cuisine with Peruvian influences. In addition to the name and logo, we developed the corporate identity including the menus, the signage and the website.

  • Market analysis and consulting
  • Conceptual design
  • Corporate Identity
  • Hospitality
  • Web Design
  • Content Management System
  • Onsite SEO Integration
  • Signage
  • Prototyping
  • Visual language
  • Art Direction Photography
  • Marketing
  • Social Media
Buero ballmann weber hvj nikkei nine logo konstruktion
Buero ballmann weber hvj nikkei nine ausstattung alle karten

One of the first and most important steps in the conception of the corporate identity was the naming. At first glance, the circle and diagonal line of the final logo appear to be freely arranged, yet it is based on a strict geometry whose line widths and distances correspond to the custom-made typography.

Buero ballmann weber hvj nikkei nine ausstattung sojasauce
Buero ballmann weber hvj nikkei nine ausstattung tragetasche
Buero ballmann weber hvj nikkei nine ausstattung glas
Buero ballmann weber hvj nikkei nine ausstattung coaster

Nikkei Nine’s wide range of colours stretches from black, brown and copper to gold and a plum tone as accent. This shade, typical for the Japanese colour world, is woven into all parts of the interior and is a central component of the restaurant.

Buero ballmann weber hvj nikkei nine ausstattung karten closeup
Buero ballmann weber hvj nikkei nine ausstattung karten location
Buero ballmann weber hvj nikkei nine ausstattung karte innen closeup

The menu, dessert and beverage menus are covered with sophisticated materials reminiscent of lavish interior designs. The binding is a woven rubber band with a hand-made brass medal.

Buero ballmann weber hvj nikkei nine ausstattung dessertkarte stapel
Buero ballmann weber hvj nikkei nine ausstattung dessertkarte offen
Buero ballmann weber hvj nikkei nine ausstattung dessertkarte closeup

Much attention to detail is also evident in the dessert menu: When the menu, which is designed as a fan, is completely unfolded, a built-in mirror becomes visible on the inside and a photo motif on the back.

Buero ballmann weber hvj nikkei nine ausstattung fenster komplett links
Buero ballmann weber hvj nikkei nine ausstattung fenster komplett closeup
Buero ballmann weber hvj nikkei nine ausstattung fenster 9 rechts

For outdoor signage, the corporate design appears three-dimensional through the combination of different transparent and reflective materials with light sources on different levels and mirrors itself into infinity.

Buero ballmann weber hvj nikkei nine recruiting kampagne motivreihe

Before the restaurant was opened, we designed an attention-grabbing recruiting campaign to address potential employees of the new restaurant directly. This campaign, which had been unusual for the hospitality sector until then, was aimed at young applicants on a targeted basis.

Buero ballmann weber hvj nikkei nine recruiting casting poster
Buero ballmann weber hvj nikkei nine recruiting casting saal quer

The highlight of the campaign were the Nikkei Nine Casting Days, which took place in the hotel's large Mirror Hall. For this purpose, we translated various motifs from our recruiting campaign into large-scale 4K video animations.

Buero ballmann weber hvj nikkei nine corporate design einladung closeup
Buero ballmann weber hvj nikkei nine corporate design einladung box
Buero ballmann weber hvj nikkei nine corporate design einladung verpackung

The invitations for the opening were printed on Fedrigoni paper with hot foil. The specially produced box was sent in a custom-made packaging, the simple appearance of which gave no indication of the high-gloss, golden inside.

Buero ballmann weber hvj nikkei nine ausstattung digital

Already during the conception phase, the launch website was designed primarily for mobile users, so that the reservation of a table or the viewing of menus is possible easily while on the move.